One of clients needed help creating content, we looked at their target audience and more importantly their potential audience. We created a content strategy that aligned with their customers and future customers. Photography, digital marketing and design goes hand in hand, we worked with Nimbu Tree to grow their following, they are going from strength to strength.Â
A Simple Guide to Design Trends
Trends in Design
Trends exist for a reason, and people are always going to hop on board with what is popular. That means that it’s important to understand trends and why they exist, but to also be able to be playful and skirt around them. Google is a great example of a brand that adapts to new trends but also stays forward-thinking and constantly challenges the status quo.
Good design should, at the end of the day, be honest and have a long-lasting appeal. This mean transcending the immediacy of current trends while still employing the important elements that they bring to the design world.
For instance, consider a simple trend such as the two horizontal bars for the Pause function on video players. That icon started as a trend and remained steady over time. If you were to replace it with a circle or an octagon, users would be confused, and it wouldn’t be a very functional or effective design choice. This demonstrates the power of trends and their necessity in some forms of design.
Keep Your Client’s Needs in Focus
The bottom line is that designers should always keep in mind that they are designing for their clients and not for themselves. The best design meets a client’s needs and leaves the designer’s ego out of it. Design will continue to evolve, and trends will come and go, but constantly honing your ability to produce great work based on exactly what a specific client is looking for is the most valuable skill to have as a designer.
Creating a Great Website
Introduction
- Start with a clear navigation.
- Use conversational English.
- Apply SEO best practices in mind.
- Provide all the relevant information.
- Leave out the hype.
- Make your home page a to-the-point summary.
- Create unique landing pages for specific topics.
- Let pictures help tell your story.
- Include trust-building content.
- Keep your website up to date.
- Use a straightforward layout.
- Make it easy for visitors to contact you.
- Keep forms simple.
- Include a call to action on nearly every page.
- Make it perfect or as close to it as you can get.