Introduction

1. Start with a clear navigation.
2. Use conversational English.
3. Apply SEO best practices in mind.
4. Provide all the relevant information.
5. Leave out the hype.
6. Make your home page a to-the-point summary.
7. Create unique landing pages for specific topics.
8. Let pictures help tell your story.
9. Include trust-building content.
10. Keep your website up to date.
11. Use a straightforward layout.
12. Make it easy for visitors to contact you.
13. Keep forms simple.
14. Include a call to action on nearly every page.
15. Make it perfect or as close to it as you can get.