Introduction
- Start with a clear navigation.
- Use conversational English.
- Apply SEO best practices in mind.
- Provide all the relevant information.
- Leave out the hype.
- Make your home page a to-the-point summary.
- Create unique landing pages for specific topics.
- Let pictures help tell your story.
- Include trust-building content.
- Keep your website up to date.
- Use a straightforward layout.
- Make it easy for visitors to contact you.
- Keep forms simple.
- Include a call to action on nearly every page.
- Make it perfect or as close to it as you can get.